Digital Billboards- a measure of outdoor advertising, the growing population of which has largely contributed to the GDP of national and global economies.
Even though their real-life aesthetic appeal comes with various concerns about their safety, their use, and demand are still pretty high due to affordability, ease of installation, and availability factors. Drivers are distracted by gigantic flashy displays, light pollution affecting the sky and homeowners, and being an urban city landscape’s sore.
Yet their purpose in advertising can do a valuable public service in need. From Boston Bombings to a new government scheme, billboards have been functioning as public message boards. The new and advanced form of poster billboards stretched across a piece of metal frame with the help of 4 people, has come up in the form of active LED billboards.
THE BENEFITS OF DIGITAL BILLBOARDS
Flexibility
One of its greatest advantages is that there is no prior framework to fit your poster on. Companies can easily customise the location and the time allotment of their ads, which is then handled by the media agency. This allows the marketing strategies to effectively focus on their target audience according to the hour of the day, weather, and temperature of the advertising region.
Multiple ads simultaneously
Contrary to static print ads, businesses are now allowed to put up many ads on one surface for display on a digital billboard. Transitions between advertisements are programmed, for the potential customers to be aware of the brands and their products, which may or may not be from diverse industries.
Visibility
Out of all outdoor advertisements, digital ads with outdoor LED have by far won the race of the extent and clarity of visibility. Digital ads incorporating movement and weather forecasts of current events are actually much more dynamic than traditional boards. Using bright LED lights that light the ad from inside the screen instead of reflecting and shining on the poster effectively attracts pedestrians and passing cars.
Cost-Effectiveness
Although difficult to digest, it is more affordable to go digital than its traditional cousin. Not only is it cheaper and easily changeable after its one-time installation, but signage is also at a lowered cost.
LED Billboards: The Future of Outdoor Advertising
Whether it is “Sale 25% off” in a mall, a platform display on a railway station, bus stop, and airport, or your beloved match replays in a stadium, LEDs have overtaken the world’s way of reviewing and advertising. The earlier paper-made static billboards have declined in their diffusion worldwide since they are waterproof, and environment-friendly due to less energy usage.
BRONX- The Right ChoiceCollaborating with the biggest brands for solution architecture, with its speciality in audio and video conferencing hardware and their installation, including the enhancements and equipment of audio systems for conference rooms as well as outdoor and indoor LED, Bronx has been serving its partners as well as the public with its quality products, to bring a new life into your conferences and the Advertising Industry. Trust us with your heart and we won’t let you down.